Samsung tries to tempt iPhone owners with iOS and iTunes data transfer utility

Samsung has recently launched Easy Phone Sync for Galaxy owners that want to bring data from their old iPhone over to their shiny new Android devices. The desktop application is supposed to be able to transfer music, videos, podcasts, pictures, contacts, and text messages to any Galaxy device, inclulding the latest SGS3. iTunes music has to be DRM-free in order to get transferred. Samsung UK's Simon Stranford said: .

We’re really proud to announce the launch of this new application and can’t wait to hear what our new and existing customers think of it. We know that traditionally iPhone users have been reluctant to switch to an Android device because they couldn’t use iTunes to manage their content. Easy Phone Sync means people can now enjoy their iTunes content on a Samsung Galaxy phone. What’s more is that it’s really easy for them to do, and literally takes five minutes to set up.

To date, the primary tool to pull off iTunes syncing to Android was DoubleTwist, but there are plenty of alternatives out there, though few of them with a manufacturer's seal of approval. Samsung's solution is licensed from a company called Media Mushroom, who has previously released their sync solution for Android on their own. Predictably, many users are commenting on lack of compatibility, but keep reaching for that rainbow, guys. I'm sure it'll get patched someday. To be fair, the tool was launched in the UK, so there are likely to be some regional locks in place.
Anyone thinking of switching to Android any time soon? Is being locked in to iTunes actually stopping you from taking the leap? Anyone that already has a Galaxy can download the desktop tool here.